First of all thank you for all the emails on the first issue of this newsletter. Happy for any insights on your reading experiences, opinions and commentary. Now, let's start with Tiktok. Tiktok makes the headlines on many an article now and not a few professionals are wondering, whether they need a strategy. A lot of the attention on Tiktok and not least its user growth stems from paid ads on a big scale. It's not exclusively an organic growth loop thus it's impossible for retention to be very good. Some say it's just an attention trap with no value in itself while others see it as the future school of mobile videography. Whatever. The stronger inhibitor for its growth in my view are future legal headwinds from regulators. In Europe or across the Atlantic they've all busied themselves with Facebook or
#2: Holiday season
#2: Holiday season
#2: Holiday season
First of all thank you for all the emails on the first issue of this newsletter. Happy for any insights on your reading experiences, opinions and commentary. Now, let's start with Tiktok. Tiktok makes the headlines on many an article now and not a few professionals are wondering, whether they need a strategy. A lot of the attention on Tiktok and not least its user growth stems from paid ads on a big scale. It's not exclusively an organic growth loop thus it's impossible for retention to be very good. Some say it's just an attention trap with no value in itself while others see it as the future school of mobile videography. Whatever. The stronger inhibitor for its growth in my view are future legal headwinds from regulators. In Europe or across the Atlantic they've all busied themselves with Facebook or